Running on Cargo
Hello, my name is Kolya. I’m a Creative Director at Instinct (BBDO Russia) and Co-Founder + Designer at Cheapshot. I focus on fun projects that people 💛.

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✕ Index
Cheapshot
— A map-based multiplayer shooter for iPhone. Players target opponents in real locations in real time. The game was launched in Feb 2015 and enjoyed a cult...
ios game app location instagram
Nike Instaposters
— A hybrid mobile/outdoor city takeover by Nike Women. Rooted in mobile, taken onto the streets, and then sent back to Instagram. Personalised, in a way that...
instagram outdoor advertising nike social hack
Mark Zuckerberg × H&M
— One less thing to think about in the morning. We launched this April Fools' prank to get more than half a million website visits and 500+ publications in 24h. 👉🏼 ...
website facebook viral social hack
Magnet
— A totally new way to locate friends for those of us who are not into maps. The app is under development and is expected to be launched in mid 2016. Design by...
ios location app
IKEA The Instead of Cafe
— IKEA stores tend to be located outside of big cities in Russia. For the first time ever the Swedish brand brought its experience straight into city centers. It...
experiential ikea advertising
IKEA PS 2014 Instagram Website
— We built the first-ever website inside Instagram to promote IKEA’s PS collection at zero cost. We used Instagram’s basic tagging features to simulate a web...
instagram ikea advertising website
Uber for Tinder × Tinder for Uber
— In the age of Tinder for X and Uber for X we came up with two fictional products that became viral. As of April 2016 we still get career requests from...
social hack app
IS
— A next-generation translation app. IS knows over 200 languages, but that’s not what makes it special. Much more than just another dictionary-based t...
ios app
IKEA Kidvertising
— We gave kids the tools to create this Webby-winner IKEA campaign. Parents don’t trust their children when it comes to interior design. To change this, we let ...
outdoor ikea advertising
IKEA Bedroom Cinema
— We converted a regular movie theater into a bedroom, completely replacing all standard seats with IKEA beds. People loved the concept and tickets for all two...
experiential ikea advertising
IKEA Great Home Studies
— A cross-media encyclopedia about different types of families and their habitat. Many families think IKEA solutions aren’t a great fit for them. We changed t...
ikea website book advertising
IKEA In the Kitchen
— An interactive POV film featuring the kitchens of five families, friends and couples. Viewers could explore the IKEA kitchens through the eyes of several different...
website experiential ikea advertising