Kolya Fabrika

I'm a creative director, developer, and game designer. Here are some of my projects:

Cheapshot

Introducing Cheapshot! It's a fun multiplayer game for iPhone where you claim real-world places, battle, and make friends and enemies.

I'm a co-founder, CEO, and product and emoji designer at Cheapshot. Give it a try!

Ikea 🇸🇪 Kvartiroteka

Soviet standardization led to most people in the former USSR living in standardized apartment buildings. Taking advantage of this, Ikea Russia has developed a service enabling tens of millions of families to get their own home makeover plans by simply entering their address.

Kvartiroteka — “catalogue of flats“ in Russian — is now a crucial part of Ikea business in Russia, contributing to a 17% surge in sales in the first year. Full credits. Here's a story by Bloomberg.

Dotcom Thing

Dotcom Thing

A playful and nerdy .com finder I created while learning SwiftUI. Download on the App Store.

Mark Zuckerberg × H&M

Zuck × H&M

Mark Zuckerberg × H&M was a fictional collaboration I imagined with Matvey Chudnovsky. The concept went viral with many major press outlets having something to say about it, including QuartzMashableGQUSA Today.

Mark Zuckerberg × H&M was a fictional collaboration I imagined with Matvey Chudnovsky. The concept went viral with many major press outlets having something to say about it, including QuartzMashableGQUSA Today.

Nike Instaposters

Nike Instaposters

This was a Webby-winning campaign for Nike Women. We encouraged female athletes to share their workouts on Instagram, then immediately turned their photos into street posters. This inspired even more Instagram content that was turned into even more street posters. Full credits.

Ikea Instead of Café

Ikea Instead of Café

To promote IKEA kitchens, we created a new kind of public space. We built dozens of kitchens in the center of Moscow and Saint-Petersburg. Anyone could book a kitchen and spend time with their friends, all while cooking and having dinner. More about the project.

Ikea Button

Ikea Button

As you press the button, the price goes up. Release the button at any moment to find a selection of Ikea products in your price range. Full credits.

Ikea Instagram Website

Ikea Instagram
Website

Timur AbdyusheevMax DemkinMatvey Chudnovsky and yours truly were the first to use Instagram tagging feature to mimic a fully functional website. Right inside the app. The idea was so novel that it went viral. MashableThe VergeBuzzfeed.

About Me

Besides running Cheapshot, I also take on client projects as a creative director and a designer. In the last ~10 years I’ve worked with Ikea, Nike, Adidas, Uniqlo, Audi, and many others. Together, we have created great campaigns that received hundreds of awards, including Webby Awards, Cannes Lions, One Show, Clio, D&AD, and LIA. Feel free to get in touch!

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© 2022 Kolya Fabrika