Introducing Cheapshot! It's a fun multiplayer game for iPhone where you claim real-world places, battle, and make friends and enemies.
I'm a co-founder, CEO, and product and emoji designer at Cheapshot. Give it a try!
Ikea 🇸🇪 Kvartiroteka
Soviet standardization led to most people in the former USSR living in standardized apartment buildings. Taking advantage of this, Ikea Russia has developed a service enabling tens of millions of families to get their own home makeover plans by simply entering their address.
This was a Webby-winning campaign for Nike Women. We encouraged female athletes to share their workouts on Instagram, then immediately turned their photos into street posters. This inspired even more Instagram content that was turned into even more street posters. Full credits.
To promote IKEA kitchens, we created a new kind of public space. We built dozens of kitchens in the center of Moscow and Saint-Petersburg. Anyone could book a kitchen and spend time with their friends, all while cooking and having dinner. More about the project.
As you press the button, the price goes up. Release the button at any moment to find a selection of Ikea products in your price range. Full credits.
Besides running Cheapshot, I also take on client projects as a creative director and a designer. In the last ~10 years I’ve worked with Ikea, Nike, Adidas, Uniqlo, Audi, and many others. Together, we have created great campaigns that received hundreds of awards, including Webby Awards, Cannes Lions, One Show, Clio, D&AD, and LIA. Feel free to get in touch!
© 2022 Kolya Fabrika